Reasons Why Japanese Women Have Changed Their Mind

Recently, Japanese women’s ways of thinking about the marriage have been changing and they also change the course of Japanese life. The trend towards late marriage and the number of unmarried people have increased year by year. There are mainly two reasons why Japanese women have changed their mind. It is said that this situation in Japanese society is related to the social and economic factors deeply. Also, I will write about the latest trend towards divorce and a decreasing number of children because they are related to the marriage. The first point is a diversity of people’s sense of values. It was considered in the old days that getting married and becoming a housewife in their twenties were only happiness that women can obtain. Also bringing up children was absolutely necessary for women. Even if some women did not think so, they could not live without the financial support of men, so almost all women had to get married. However, times have changed and the entertai nment diversified in contrast to the old days. Therefore, only the marriage and child care were not happiness of life. Moreover, Women have increased participation in the workforce, which is the second point. After graduation from a high school or a university, most women work in recent years. Although it is a big problem that only a few women can become an administrator, it is not hard for many women to make a living by themselves now. In addition, the number of people who live with their parentsShow MoreRelatedThe Attack Of Pearl Harbor899 Words   |  4 PagesMany events have changed the history of our nation and other nations. In 1941, Japan attacked American soil in Pearl Harbor. Many lives were lost that morning. However many questions were left behind. Whose fault was it, could the attack have been prevented. In few, articles, it’s said the President Roosevelt knew about the attack. On the other hand, what could have caused the Japanese to attack Pearl Harbor? Many questions remain, but all we know these events endlessly changed America and JapanRead MoreThe Attack Of Pearl Harbor Essay913 Words   |  4 PagesMany events have changed the history of our nation and other nations. In 1941, Japan attacked American soil in Pearl Harbor. Many lives were lost that morning. However many questions were left behind. Whose fault was it, could the attack have been prevented. In few, articles, it s said Presiden t Roosevelt knew about the attack. On the other hand, what could have caused the Japanese to attack Pearl Harbor? Many questions remain, but all we know these events endlessly changed America and Japan. OnRead MorePearl Harbor : As A Cause1137 Words   |  5 PagesDonavan Anderson English III Mrs. Crockett 5 November 2014 Pearl Harbor (as a cause) â€Å"May God have mercy upon my enemies, because I won’t† said General George S. Patton, whenever the attack on Pearl Harbor happened (Allen). That was not an easy time in history. World War I was long gone and now World War II was happening, once again the whole world lost its mutual peace. Luckily, for a while, the U.S.A was not involved. Our economy was not doing very well in the late 1930’s by any means! Then onRead MoreThe Mega Marketing Of Depression1566 Words   |  7 Pagesfrom culture to culture throughout the world. As Dr. Laurence Kirmayer, a cultural psychiatrist states, â€Å"†¦every culture has a type of experience that is in some ways parallel to the Western conception of depression†¦But he had also found that cultures have unique expressions, descriptions, and understandings for these states of being† (517); this exemplifies the importance of cultural values that shape the explanations of a disease like depression. 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I chose to have both Greek and Japanese mythology because I thought it would be a great idea to see how the two cultures will come together. Since both countries are known by many people all around the world and because they are surrounded by the sea these two countriesRead MoreThe Existence Of Witches By William Shakespeare1329 Words   |  6 PagesThe Existence of Witches Over the centuries, the image and the meaning of a witch have undergone a strange transformation. Most people affiliate the word with that of a woman that practices some form of magic; often depicted as evil conjurers who laid curses on others. However, they have been a popular myth throughout the history of humanity. It is safe to assume that people created witches in order to explain some phenomena that existed in ancient times. In modern times, the concept of a witchRead MoreWorld War II : The United States1202 Words   |  5 PagesAmerican people supported isolationism due to the general belief that America should not have been a part of World War I. Furthermore, people believed World War I caused the Great Depression, as well as the deaths of thousands of Americans. I believe this opinion changed on December 7, 1941. On this morning, the Japanese military bombed the Pearl Harbor Naval base in Hawaii. I think American citizens view changed because they were attacked on their so il and a total of 2,403 lives were lost; 2,008 soldiersRead MoreAmerican War And The Vietnam War Essay1714 Words   |  7 Pagesthe battle. In contrast, US military actions in Vietnam were not fully backed by the American public or American allies, in which caused many people from the country to lose trust and faith in America. Wars have points that define them. In WWII, it was the attack on Pearl Harbor by the Japanese, which rallied a nation to come together and fight, citizens and soldiers alike. Where as, Vietnam it was the Gulf of Tonkin with North Vietnam, which left many Americans, and soldiers both, confused by theRead MoreRealist Viewpoint of World War II Essay882 Words   |  4 Pages The realist school of thought stands for anarchy and fighting for its own selfish reasons to preserve the nations interest. Back in December 7th, 1941 after the Japanese air force attack to Pearl Harbor in Hawaii, America’s military was caught by surprise bringing out the attention of the whole nation against Japan. President Harry S. Truman, made the decision in 1945 to attack Japan with nuclear bombs first to Hiroshima and then three day later to Nagasaki. Days later, Japan surrender, and

Essay on Conduct Disorder in Adolescents - 2399 Words

Conduct Disorder in Adolescents Everyday we are hearing more and more about a child or teen that has committed some horrible act. On Tuesday April 27, 2004 a twelve-year-old Georgia boy was arrested for allegedly using â€Å"his hands to strangle a third grader who disappeared while riding her bicycle†(McLaughlin, 2004). In February, a twelve-year-old girl was beaten to unconsciousness by a group of adolescents and young adults while at a birthday party in Baltimore. The question we must ask ourselves is where are the parents? Sadly, in the case of the Baltimore girl, one of the young adults was the parent of one of the children. How do children learn that violent and socially deviant behavior is acceptable? Both of these scenarios†¦show more content†¦The belief that the family structure and parenting practices have morally declined can be traced back to the early 1940’s in America. In an interview with C. Moran, LCSW-C (personal communication, April 8, 2004), she described a time whe re families lived very close to, if not on the same street as their extended family. Aunts, uncles, cousins and grandparents would all participate in the raising of the children, â€Å"it takes a village to raise a child† (C Moran, April 8, 2004). In some cases, the grandparents would teach the parents how to parent. As time moved on into the â€Å"freeness† of the 1960’s and 1970’s, parenting became more passive. Children at a young age were allowed to make decisions that ten years ago would have been made by their parents. The belief was to allow the child to make their own mistakes and they would receive the repercussions from society. As a result, more freedom of choice would be given to the child. Now, with the children of the sixties and seventies having offspring of their own, the â€Å"millennial generation†, and extended families spread out globally, active and involved parenting is becoming a thing of the past. Recent research has found that time spent by the parent in home with the child has steadily declined. Eberstadt states that the average American teenager now spends about three and a half hours alone every day; more over,Show MoreRelatedAdolescent Delinquency And Conduct Disorder1677 Words   |  7 Pagesarguing, can be part of a developmental trajectory leading to adolescent delinquency and Conduct Disorder. (Barry Lochman, 2008, p. 2) Pediatricians see children and adolescents who have a variety of behavioral or mental health concerns one of the most challenging is aggression. Aggression among adolescent is still a growing problem. (Working with Aggressive Adolescent, July 1998, p. 3) Approximately 3% to 7% of children and adolescents manifest aggressive signs, and during the course of normalRead MoreConduct Disorder And Its Effects On Children And Adolescents1178 Words   |  5 PagesConduct disorder (CD) is a disorder that primarily effects children and adolescents, with high er prevalence rates in males than females. (DSM-V). It is an issue that possibly affects more than 10% of the population of children worldwide (DSM-V, 2013). CD is defined as repetitive and persistent pattern of behavior in which the basic rights of others or major age-appropriate societal norms or rules are violated, as manifested by the presence of at least three variants and/or displays of these behaviors:Read MoreFamily Dynamics and Adolescent Conduct Disorders Among Nigerian Secondary School Students3532 Words   |  15 PagesINTRODUCTION Interest in children who have conduct disorders has heightened in recent years because of the significant increase in the prevalence of deviant behaviour among students. Conduct disorder is a repetitive and persistent pattern of behaviour in which the basic rights of others or major age-appropriate societal norms or rules are violated (American Psychological Association, 2000). In Nigeria, students with conduct disorders engage in deviant behaviours such as aggression, peer crueltyRead MoreConduct Disorders1401 Words   |  6 PagesProgrammatic Assessment: Treatment of Conduct Disorder Jasmine Collins CCMH 551 October 30, 2014 Jane Winslow MA LMFT Programmatic Assessment: Treatment of Conduct Disorder The author currently works with adolescents in a level 14, locked down group home facility. Her experience has been working with clients with various mental illnesses and the majority of the population display danger to self and danger to others behaviors. Many of her clients display conduct disorders as a result of their severeRead MoreComorbidity Disorder In Children Essay1063 Words   |  5 PagesDeficity Hyperactivity Disorder (ADHD) in children and adolescents, due to both disorders sharing executive functions insufficiency. According to Riley, Ahmed, and Locke (2016), one of the two most common comorbidity disorders in children and adolescences with Oppositional Defiant Disorder (ODD) is ADHD, which transpires in fourteen percent to forty percent of children that has ODD, particularly in the ODD children that have more predominant symptoms of defiant and headstrongness. APA (2013) DiagnosticRead MoreThe Main Purpose Of This Study Was To Confirm What Psychiatric1361 Words   |  6 PagesThe main purpose of this study was to confirm what psychiatric risk factors are most highly linked to adolescent suicide. This study was done by David A Brent, Joshua A Perper, Grace Moritz, Chris Allman, Amy Friend, Claudia Roth, Joy Schweers, Lisa Balach, and Marianne Baugher from 1989 to 1991. There have been multiple studies similar to this; some found that substance abuse and antisocial disorder were often found to be the largest risk factor while other studies found that affective illnesses (depression)Read MoreLife Cycle Impact Paper : A Focus On Adolescence And Mental Illness950 Words   |  4 Pagesdirectly affects about 2.5 million individuals in the United States, and over half of the cases begin in childhood† (pg.283). This debilitating disorder can continue well into adolescent years and affect important developmental tasks. A human’s adolescent years are their crucial years to learn how to interact with family, friends, and education. An adol escent child who suffers from mental illness calls for thorough attention in those and many other areas of their life. The information provided shouldRead MoreAdolescence Essay885 Words   |  4 Pagesto mature into a healthy adult. A young person may face several obstacles to learning the socially-responsible behaviors that go along with healthy, well-adjusted adulthood. These obstacles can include antisocial behavior. You can consider adolescent antisocial behavior in two ways: The presence of antisocial behavior and the absence of behavior that can be deemed prosocial. Examples of antisocial behavior include aggression, destruction of property and major rule violations. Most childrenRead MoreEarly Pregnancy Among Adolescent Females With Serious Emotional Disturbances1317 Words   |  6 PagesPregnancy among Adolescent Females with Serious Emotional Disturbances: Risk Factors and Outcomes† suggest that teenage pregnancy has many disadvantages that affect the child, mother, and society as a whole. Adolescents who have children early are less likely to provide adequately for their children, more likely to drop out of school, and receive assistance from the government (Yampolsya, Brown, Greenban, 2002). Yampolsya et al., (2002) hypothesized that risk factors are greater for adolescents with seriousRead MoreBorderline Personality Disorder And Mental Disorders844 Words   |  4 PagesAs state d previously, Borderline Personality Disorder is misdiagnosed for possible several reasons. One reason co-occurrence, individuals may come into the therapist office complaining about depression, and not bring up the signs that are associated with Borderline Personality Disorder. Therapists are unaware and only treats the signs of other mental disorders. The common misdiagnosis symptoms are seen in bipolar, antisocial and substance abuse. According to SAMSHA, early detections and interventions

Instead of Always Buying New Things, People Should Mend or Exchange Their Possessions Sample Essay Example For Students

Instead of Always Buying New Things, People Should Mend or Exchange Their Possessions Sample Essay In Aldous Huxley’s celebrated book. Brave New World. the citizens in the World State were conditioned to believe that â€Å"ending is better than mending† ; that purchasing a new point alternatively of mending the flawed one brings the greatest benefit to economic system and the universe they are populating in. When one’s ownerships become faulty. should one purchase the same point to replace it or possibly repair or see interchanging it? Buying new things means buying the same good. at a trade name new status. Mending is mending a damaged point to working status. Exchanging suggests the replacing of one good with another ; and ownerships imply material goods with pecuniary value attached to it. One of the advantages of purchasing new things when the old one is faulty or worn off is that it helps drive the economic system. as mentioned by Huxley. Consumer passing a direct factor that help raise an economic system. Consumer disbursement has obviously helped many s tates overcome its fiscal sufferings during the tough economic times. For illustration. the Nipponese economic system had grown a robust one per centum in the first one-fourth of 2012. mostly fuelled by a one per centum addition consumer disbursement. In the States. where consumer disbursement histories for approximately 70 % of the economic activity. the economic system grew at a arresting 2. 5 % during the 3rd one-fourth of 2011 due to increased retail gross revenues. However. purchasing a new merchandise when it becomes faulty is socially irresponsible. Replacing the good would ensue in the disposal of the damaged good which creates more wastage to the environment. In Singapore. autos are normally scrapped after ten old ages even though they could still be roadworthy. This consequences in increased wastage and demand for landfills. The Pulau Semakau landfill costs a brawny amount of $ 610 million to build. making another 1 with our limited land and resources would decidedly be a immense challenge to the state. Therefore. alternatively of purchasing a new point when defects arise. one could see repairing or interchanging it. Repairing the point could sometimes be less. For case. repairing a auto poses as a more feasible option in Singapore ; particularly in the recent old ages where autos monetary values are sky high. Alternatively of purchasing a new auto. changeless care enables the auto to still be roadworthy after 10 old ages. salvaging one a significant amount. Many electronic merchandises besides come with a warrant that allows exchange if it proves to be defective during the warranty period. This manner. one is still able to deduce personal satisfaction from repairing or interchanging at no cost. I feel that the determination between purchasing new things or mending and exchanging is dependent on many factors. For smaller value points or points where fix cost is more than a new merchandise. possibly. the wiser pick would be purchasing a new 1. However. for costly points or merchandises that allows exchanges. interchanging it could salvage one a important amount ; and repairing ownerships that are highly rare or have a personal fond regard co uld sometimes be the lone option for an person. Mention: 1. Economy Grows Faster Than Expected in Japan – NYTimes. com. 2012. Economy Grows Faster Than Expected in Japan – NYTimes. com. Available at: hypertext transfer protocol: //www. nytimes. com/2012/05/17/business/global/japan-economy-growth. hypertext markup language. . 2. Shoppers’ disbursement helps raise economic system – Boston. com. 2012. Shoppers’ disbursement helps raise economic system – Boston. com. Available at: hypertext transfer protocol: //articles. Boston. com/2011-11-16/business/30406328_1_sales-at-gasoline-stations-auto-sales-retail-sales. . 3. Trash and burn: Singapore’s waste job | Reuters. 2012. Trash and burn: Singapore’s waste job | Reuters. Available at: hypertext transfer protocol: //www. reuters. com/article/2008/05/22/us-waste-singapore-idUSSP9046620080522. . .ubb25342af277a518f7e78227721a70f5 , .ubb25342af277a518f7e78227721a70f5 .postImageUrl , .ubb25342af277a518f7e78227721a70f5 .centered-text-area { min-height: 80px; position: relative; } .ubb25342af277a518f7e78227721a70f5 , .ubb25342af277a518f7e78227721a70f5:hover , .ubb25342af277a518f7e78227721a70f5:visited , .ubb25342af277a518f7e78227721a70f5:active { border:0!important; } .ubb25342af277a518f7e78227721a70f5 .clearfix:after { content: ""; display: table; clear: both; } .ubb25342af277a518f7e78227721a70f5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubb25342af277a518f7e78227721a70f5:active , .ubb25342af277a518f7e78227721a70f5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubb25342af277a518f7e78227721a70f5 .centered-text-area { width: 100%; position: relative ; } .ubb25342af277a518f7e78227721a70f5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubb25342af277a518f7e78227721a70f5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubb25342af277a518f7e78227721a70f5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubb25342af277a518f7e78227721a70f5:hover .ctaButton { background-color: #34495E!important; } .ubb25342af277a518f7e78227721a70f5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubb25342af277a518f7e78227721a70f5 .ubb25342af277a518f7e78227721a70f5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubb25342af277a518f7e78227721a70f5:after { content: ""; display: block; clear: both; } READ: The Explanation Of Criminality Essay4. Semakau Landfill | Zero Waste Singapore. 2012. Semakau Landfill | Zero Waste Singapore. Available at: hypertext transfer protocol: //www. zerowastesg. com/tag/semakau-landfill/ . . 5. Reducing waste. reusing and repairing: Directgov – Environment and greener life. 2012. Reducing waste. reusing and repairing: Directgov – Environment and greener life. Available at:hypertext transfer protocol: //www. direct. gov. uk/en/Environmentandgreenerliving/Wasteandrecycling/DG_064367. . 6. Repair Things – Fix Stuff – Repairs – The Daily Green. 2012. Repair Things – Fix Stuff – Repairs – The Daily Green. Available at: hypertext transfer protocol: //www. thedailygreen. com/green-homes/latest/repair-things-461109. . 7. SparkNotes: Brave New World. 2012. SparkNotes: Brave New World. Available at: hypertext transfer protocol: //www. sparknotes. com/lit/bravenew. .

Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company

Introduction Planning is one of the tools used in improving efficiency, effectiveness, and performance of organizations. Most organizations have realized and adopted this aspect. The management of organizations is no longer embracing general plans. They have realized the importance of strategic plans as they are more comprehensive than general plans.Advertising We will write a custom essay sample on Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company specifically for you for only $16.05 $11/page Learn More Strategic plans capture significant details and often bear positive results when implemented. These tools portray certain aspects that may seem insignificant, yet they have a big effect on the organizational activities. Strategic plans are prepared through strategic analysis (Abraham, 2012). Strategies are formulated basing on the strategic analyses. Strategic analyses give the management of organizations well informed and comprehensive bases of understanding organizational environment (Hitt, Ireland Hoskisson, 2012). Also, the interaction of the organization with the environment is well comprehended. Therefore, it becomes quite easy to raise the levels of efficiency and effectiveness in the organization. This is done by intelligent redeployment of organizational resources (Hitt, Ireland Hoskisson, 2012). Strategic plans are vital in improving all aspects of organizational performance. This paper presents a strategic plan of Unilever. This is a company that produces and distributes consumer products. The plan focuses on the marketing management of beauty products of the company. Background/Situational Analysis Unilever is a multinational company dealing in the manufacturing and distribution of consumer products. The company is ranked third on the list of companies dealing in consumer products based on the 2011 global business statistics. Unilever deals in a wide range of products among them hea lthcare products, as well as consumable products. The organization has been operating for more than 80 years. The Unilever Company is one of the most treasured companies in the world with its assets and intermediaries located in various parts of the world. The Unilever Company has set a leading pace in providing high quality beauty products (Jones, 2005).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The beauty products of the company are well known by quality all over the world. This has been critical in defining the organization to its customers worldwide. The company’s brand originates from the beauty products. Unilever operates through subsidiaries that help in easing its global operations. The demand for beauty products in the world continues to grow due to the rising number of people who are using beauty products. However, competition in the beauty industry is becoming stiffe r day by day as other beauty product companies are coming up. This implies competition on the side of the beauty products being produced by Unilever. In the recent times, there has been a twist in the beauty industry with more people turning to products with herbal ingredients. These products have been known as the natural beauty products. Individuals are emphasizing on the use of beauty products that have been manufactured using the natural ingredients. Many companies have come up with what is called the herbal beauty products (Peter Donnelly, 2009). Many changes are taking place in the beauty industry. This denotes competition for companies like Unilever that have been in the industry for a long time. A review on marketing improvement has been the focus of the organization. Unilever has been forced to incur great expenses on advertising so as to beat the competition. The focus on improving marketing management is important in ensuring that the company remains relevant in the mark et. There is still a certain level of trust in the company products by its network of customers (Piotraschke, 2008). Since the start of the 20th century, the company has embarked on aggressive marketing of its products. Enhanced advertising and promotion campaigns were held in the last decade than in any other period of the company’s existence. The year 2010 recorded the highest amount of money ever used by the company in advertisement. The company has also been focusing on diversity as one of the means through which to increase the number of customers while maintaining the existing ones. An example is the introduction of the anti-ageing beauty products. As it is now, competition is still imminent and is likely to persist into the future.Advertising We will write a custom essay sample on Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company specifically for you for only $16.05 $11/page Learn More Market strategizin g and implementation of both long-term and short-term plans has to be held up by the organization. It has been quite efficient for the short time and will be more helpful if it is done in a comprehensive way. The marketing department of Unilever will come up with improved strategies that will help them in understanding the external environment (Piotraschke, 2008). SWOT Analysis Strengths of Unilever Unilever is a large company with operations in five major continents – Asia, Europe, South and North Americas, as well as Africa. The company has a large revenue and capital base which comes from the diverse products of the company. Unilever deals in more than four hundred different products. This has helped to keep the capital base of the company intact even when a certain line of product is not performing well in the market. The firm has been operating on profits despite the challenges being faced in the world economy. Unilever operates in different parts of the world, and this is achieved through subsidiaries (Unilever Website, 2012). The company sells its products in more than 150 countries around the globe. Subsidiaries reduce centralized planning and the negative effects associated with such plans. Planning is thus easily decentralized hence addressing all issues existing in the specific environment and market. Having been in the market for over 80 years, Unilever has managed to establish a strong brand depicted in its products. Unilever has a wider coverage in the market already meaning that there are a sizable number of customers who have developed loyalty to their product (Unilever Website, 2012). Unilever has managed to enter and establish deeper roots in the local markets. It has knowledge of different cultures that preempt different consuming patterns in the market. All the four major brands of Unilever have gained a wider acceptance in the market. The company produces beauty products that cater for both men and women. Unilever has a well network ed marketing approach with each focusing on certain regions of the world (Unilever Website, 2012). The company has maintained a good record environmental sustainability. This starts with the ingredients which go into their beauty products. They conduct various tests to ensure that their products do not have negative impacts on the health of their customers. Also, they have a good record of adhering to environmentally conscious technology in producing the products (Piotraschke, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weakness Unilever is constrained by many factors in its effort to boost its brand and the wide presence in the market. As good as it is for the company to concentrate on a big number of products, it also works to the disadvantage of the organization. Unilever has a high number of products, and this limits it from concentrating on improving the marketing of its beauty products. Monitoring its products in the market is a big challenge since the company has so many products. The monitoring of the product consumption patterns forms the basis on which effective strategies of improving marketing are crafted (Piotraschke, 2008). The company has a very big workforce. Aligning such a big workforce to the objectives of the organization is quite challenging. It entails the alignment and moderation of the needs of the workers first. This is a costly and time consuming affair, and it brings delays in the formulation and implementation of strategies. Unilever is choosing to partner with other com panies. This has a positive outlook on the inside. However, when it is looked at extensively and from a marketing point of view, the company is likely to lose its brand, position, and value. Unilever has taken too long to bring other products into the picture. The company has been relying on its ancient and pioneer products for quite long. It banks heavily on a certain number of beauty products in the personal care brands. This is quite risky as any of these products can lose value leading to the general loss of significance by the company (Piotraschke, 2008). Opportunities In the wake of the renewed sense of embracing beauty in the world, many people are embracing the use of beauty products. Beauty and fashion is graduating into a big industry. Unilever can use this chance to foster good relations through its product and become one of the major suppliers in the market. As people continue to embrace the use of beauty products, the company shall gain a significant number of customers . If the company engages in best customer practices by way of products and service offered, more customers will be attracted to the company (Piotraschke, 2008). It was noted earlier that Unilever has a good strategy with the local markets. The company interacts well with customers hence understanding the customers’ needs regarding their products. This is also an opportunity for the company as the developing countries get integrated in the global market. The fashion industry is gaining momentum in the developing countries. The company can easily capture these markets using previous experience in dealing with local markets (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Diversity of products is an issue that is being addressed by the company. In the recent past, the company has been devising a number of new products to meet the changes in consumption. An example of such products is the Vaseline cocoa butter lotion and the anti-ageing beauty products. The changing beauty nee ds is creating an opportunity for Unilever. Unilever is crafting new products to match the needs in the market and enhance growth of the company (Piotraschke, 2008). Threats Competition in the beauty industry is stiff. Companies are coming up daily and manufacturing similar products as those that are manufactured by Unilever. This gives the company a hard time as it responds to the changing needs in the industry. Companies from different parts of the world, especially Asia, are manufacturing complementary products and attaching lower prices to these products in the market (Piotraschke, 2008). The shift in the consumption paradigm with the concept that herbal products are the best on human has affected the organization. Various herbal companies have used this to change the minds of consumers and have taken over a number of local markets (Piotraschke, 2008). A rise in prices of raw material has been witnessed in the recent times. The price of palm oil remains to be a worry for Unileve r. Palm oil is critical in the manufacturing process of beauty products. The cost of production has been rising, yet this cannot be easily passed to consumers owing to the competition observed in the industry. The increased cost poses a risk to Unilever. It can result to a shrink in profits. Increased competition is expected due to the entrance of other companies in the industry. Market focused and equally serious companies such as P G are flooding the market with their products. This is indeed a nightmare for Unilever given the many years it has enjoyed market dominance (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Areas to be emphasized in the strategic plan As said earlier, strategic plans center on major issues in streamlining the functioning of an organization. As it is with this organization, the major focus will be on improving the marketing management of the personal beauty products. From the analysis, the marketing management of Unilever is not strong enough to deal with competition and other challenges in the marketing environment. The marketing team will need to be tailored to meet the marketing demands. Most organizations are turning to best human resource practices among the employees. Effective management of employees will be a good tool of bridging the vacuum existing in the market. If any organization has to improve its performance, it has to be ready to invest substantially. Marketing improvement forms one of the major goals of this strategy. Training the marketing staff will be one of the priorities for the management. Staffs need to be informed about the demands in the market and how to introduce and maintain the products of the company. Marketers will be trained not only on the basic skills in marketing, but also the technical aspects of marketing. In this case, the technicalities of products, such as their composition and their effect in use, must be understood by the team (Effron, Gandossy Goldsmith, 2003). Market diversification will also be an area of focus in the strategic management improvement. In the analysis, it has been discovered that the company has been focusing on diversifying its products though not so much has been achieved. Many other companies are diversifying their products. Diversification is one of the important and efficient methods of improving marketing. This can be done by producing products that address the needs of different consumers. The consumers of beauty products can be categorized into three groups. These are the ageing people, men, and women beauty products. If the products are tailored and end up meeting the needs of all these groups, then Unilever will be assured of capturing bigger market compared to what its current status (Jones, 2005). Quality management is a method that is used in gaining and maintaining customers in the markets. The management of Unilever will need to focus on quality of the personal care beauty products. Quality management is a sure way of improving t he quality of goods and services in the market. It is a leading way of market differentiation. A lot goes into quality management especially if the organization will be required to enhance quality management. The importance of focusing on quality for Unilever will be to assure the customers of value for their money. Many trendy products are coming up, and reassuring the customers through quality must be embraced to capture customer loyalty. It will enhance loyalty and make the customers trust the company products. As part of quality assurance to customers, the marketing team will be trained on standards that go into the manufacturing of the products. In this case, it is expected that customers will respond to queries about the products. Therefore, the marketing team will convince them to continue using the products (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Evaluation of the areas of focus in plan It is important to measure the success of any plan. It helps one to understan d the level of achievement in each of the objectives in the plan. It also helps in understanding the gaps that arise from the implementation plan thus easy to fill the gaps so that the plan can be kept on track. The training of the marketing team by focusing on the technical aspects of products can only be tested in the field. After a marketing exercise has been run, surveys will be conducted to ascertain the depth of customer understanding about the products. As the company introduces diversified product in the market, the customers will be informed of products through marketing campaigns. The acceptance levels will be measured through the consumption trends during the early stages of product introduction into the market. The only way to determine whether the quality of a product is appealing is through the rate at which it is being consumed. Customer opinions will be sought to establish the areas of weakness in the quality of products and the general way in which the product is ad ministered by the company. Conclusion Strategic plans are meant to facilitate comprehensive changes so as to raise the perspective in which the organization and management of activities is done. For such plans, understanding of the areas which need change in the organization is very critical. This is done through comprehensive and analytical tools such as the SWOT analysis. References Abraham, S.C. (2012). Strategic planning: A practical guide for competitive success. London: Emerald Group Publ. Aslam, S., Garcà ­a, E., Szczecina, J.C. Lima de Faria, H.A. (2008). UNILEVER Portfolio Management. Web. Effron, M., Gandossy, R.P. Goldsmith, M. (2003). Human resources in the 21st century. Hoboken, N.J: J. Wiley Sons. Hitt, M.A., Ireland, R.D Hoskisson, R.E. (2012). Strategic Management Cases: Competitiveness and Globalization. Mason, OH: South-Western Pub. Jones, G. (2005). Renewing Unilever: Transformation and tradition. Oxford: Oxford University Press. Peter, J.P. Donnelly, J.H. ( 2009). Marketing management: Knowledge and skills. Boston: McGraw-Hill Irwin. Piotraschke, F. (2008). Brand Portfolio Management, Basic Principles and Recent Trends Shown in Context of Unilever, a Consumer Goods Company. München: GRIN Verlag GmbH. Unilever Website (2012). Customer Development. 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