Information and communication technologies Essay

Even though the ICT sector is itself worth between 6-8% of the EU’s GDP in the last few years, ICTs are much more important than that figure suggests, as they are central for the current situation and development of much more spheres of contemporary society as a whole and of national economies in Europe in particular. Today ICTs play a crucial role in: improving competitiveness throughout the economy in the face of globalisation, by boosting innovation, creativity and efficiency; – scientific and technological development in various areas (including medicine and physics); – modernising sectors as diverse as education, security, energy and transport, and making Europe’s public sector more efficient; – tackling social challenges and improving quality of life and meeting the challenge of an ageing society. The EU policy framework for the information society and media – i2010- also promotes a European Information Society for all citizens[2]. Actions implemented under this i2010 priority aim to ensure that the benefits of the information society can be enjoyed by everyone (e-Inclusion). Areas of eInclusion policy, as defined in i2010, are: ageing, eAccessibility, broadband gap (overcoming the so called â€Å"digital divide†), inclusive eGovernment, digital literacy and culture. Actions under this priority also aim to encourage provision of better public services (eGovernment and eHealth). Here are the main spheres where ICTs have even bigger potential and are expected to develop in the short run: – Growth and Competitiveness ICT is a driver for productivity. The gains from ICT stem directly from investment in ICT, a fast growing and innovative ICT sector, and indirectly from improvements in business processes through wider use of these technologies across the economy. According to a study[3], the overall contribution to labour productivity growth from ICT investments and from technical progress in the production of ICT goods and services accounted for about 40% of EU labour productivity growth over the second half of the 1990s, compared with 60% in the US. The ICT sector, as a whole, performs fairly well in comparison with the US in terms of size (10% of GDP in the US against 8% in the EU, and also in productivity and employment creation), but less so in terms of contribution to R&D (in the US, ICT account for 30% of R&D). However, in these developments the EU has suffered from lower and delayed investments in ICT and, possibly, a less efficient use of ICT. Using Information and Communication Technologies can also further be used to manage finite natural resources and energy consumption much more efficiently, so that improving environmental protection without holding back economic development[4]. – Convergence More and more, convergence of technologies, infrastructure and applications is developing to provide consumers with an access to a great diversity of attractive services and rich media and content on a wide range of devices. Availability of content and services is becoming critical as the market moves to a phase where value-added services and content are key to revenue growth. The policy focus for 2010 will probably be the creation of a favourable environment that stimulates the competitive deployment of new converging services. – Broadband networks EU countries are global leader in high-speed internet. The number of fixed broadband internet connections in the EU keeps growing: 14 million more in 2008, reaching over 114 million in total. Denmark and the Netherlands are world leaders in broadband, with take up over 35% of population. They lead, along with Sweden, Finland, the UK, Luxembourg, Belgium, Germany and France, the US, which was at 25% in July 2008. This has produced a critical mass and there is already evidence that markets for high-quality content and service development are taking off. Furthermore, new developments in wireless broadband have made spectrum availability crucial to new services and applications, and the efficient management of spectrum key to further broadband developments. Finally, the enhancement of interoperability and security are essential to and increase consumers’ choice and facilitate take-up. In the beginning of 2009 1 billion euro has been earmarked by the European Commission to help rural areas[5] get online, bring new jobs and help businesses grow. Competitiveness, job creation and protection, sustainable development, spatial balance and fighting the digital divide are the main goals that the broadband internet access could achieve. – Contents and information society services Convergence is creating a promising range of opportunities for the development of content and information society services making the most of ICT. The challenge for the single information space is to create the appropriate environment that will meet both business and consumer expectations while promoting the European content industry. This requires a competitive environment, where interoperability allows cross-platform competition and usage. This also requires a clear European regulatory framework with respect to content regulation and a secure environment for the distribution of digital content. Ensuring consumer acceptance pass by offering access to a great variety of flexible content and services adapted to user needs. Improving security and privacy as well as minor protection and media literacy are needed to allow European citizens to benefit fully from these content and services. – Innovation and research In order Europe to catch-up with the levels of productivity growth of other regions of the world, it should strengthen innovation and concentrate these efforts in those sectors, like the ICT, where the value added is the highest. A pre-requisite is to increase investment in research: at present the EU devotes only 18% of research expenditure to ICT whereas the leading OECD countries allocate more than 30%[6]. In absolute amounts, Europe’s investment in ICT research is only two thirds of that of Japan and one third of that seen in the USA. Research and development is making technology simpler to use, more available and affordable; providing new ICT-based solutions that are trusted, reliable, and adaptable to users’ contexts and preferences. However, research alone is not sufficient as it needs be consolidated by organisational innovation. ICT must be widely adopted and supported by adequate reorganisation of business processes and by a skilled workforce. Businesses in the EU are increasingly adopting advanced ICT and are engaging in on-line transactions but are lagging behind in the adoption of integrated business applications (particularly the European small and medium enterprises). – Skills and work The development of the ICT sector and the wide-spread diffusion and use of ICT in the economy and in the society bring opportunities for new employment and more creative and fulfilling jobs. Changing needs for ICT and e-Business skills (e-Skills) in the future heavily depend on innovation and the introduction of new technologies. The greatest challenge is to assess forward-looking innovations and understand what new skills will be needed, to be able to anticipate and manage changes and be effective, quick and efficient in creating new, innovative jobs. – e-Business Though nearly all enterprises are connected to the internet, a large section of the business community is only beginning to exploit the potential of ICT. E-commerce is expected to continue to grow rapidly. More efforts are needed to improve business processes in European enterprises and fully integrate ICT providing new opportunities to reduce their costs and improve performance. Factors which will contribute to increase e-Business include promotion of take-up of e-business solutions and best practices security, addressing privacy and security concerns, availability of content and new services, increase automation of business processes, acceptance of payment for content and services, e-invoicing and e-procurement. Public services Public services are at the heart of the European social model, playing a key role in growth, innovation and cohesion. There is increasing evidence that a better exploitation of ICT through combined improvement of facilities, working processes and skills can significantly enhance public service’s organisation provision. However, the potential remains unfulfilled due to technical, legal or organisational obstacles. For example, government services are widely available online but the demand is not sufficient and efficiency gains from back-office reorganisation are still largely underexploited. Specific challenges relate to friendly user-centric services, back-office streamlining, interoperability of key infrastructures and facilities, identity management, or privacy and trust. – e-Inclusion Increasing impact of ICT on social inclusion and participation creates new opportunities. Significant progress on ICT penetration across all EU regions and socio-demographic groups helps to decrease disparities. However, some specific challenges concern accessibility of ICT equipment and user-friendly interfaces, digital literacy or improved confidence and support for ICT use. Some important concerns are â€Å"design for all† of ICT equipment; human mediation and support for e-services; intuitive use of affordable value-added e-content and services accessible; and efficient solutions for threats to privacy, security and harmful content threats. – Quality of life and environment ICT have a direct impact on the environment but also indirect social and economic consequences as a result of its application. ICT positive impact on the environment includes environmental modelling (forecasting), the miniaturisation of devices (which reduces the resources needed for manufacture and distribution), micro/nano technology and embedded systems which improve disaster management, and reduce the environmental impact of farming and fishing. ICT also enables a less resource-intensive production, thereby reducing the environmental impact of economic activities. – e-Work contributes to environmental sustainability as travelling to work is reduced. Innovative transport planning systems can ease traffic congestion and optimise transport capacity. ICT can also contribute to quality of life by delivering more efficient and more effective public services and goods to individuals which in turn can improve their life chances. ICT support for comprehensive life-long learning policies (through e-learning, digital competence actions) can enable all individuals to adapt and keep the pace with the continuous social, economic and technological changes. – Climate and energy policy The combined climate and energy policy is central at the EU’s political programme. Its aism are to bring about alternative ways of running our daily lives so that Europe can continue to create growth and jobs while leading the global effort to tackle climate change and energy efficiency. Europe faces three main challenges in this field – tackling climate change, guaranteeing secure, sustainable and competitive energy, and making the European economy a model for sustainable development in the 21st century[7]. The resolve of the European Council[8] to transform Europe into a low-carbon, high energy efficiency economy means that the continued growth of the European economy, essential to achieve full employment and inclusion, needs to be decoupled from energy consumption. The current trends are unsustainable. Indeed, if nothing were to change, final energy consumption in the EU is predicted to increase up to 25% by 2012, with a substantial rise in greenhouse gas emissions. ICTs have an important role to play in reducing the energy intensity and increasing the energy efficiency of the economy, in other words, in reducing emissions and contributing to sustainable growth. In addition to that, ICTs will not only improve energy efficiency and combat climate change but will also stimulate the development of a large leading-edge market for ICT enabled energy-efficiency technologies that can foster the competitiveness of European industry and create new business opportunities.

Feature article

Anything that's not straight news, editorial or sport. Gives a human dimension to the news Responds to the reader's curiosity while entertaining at the same time Truth and accuracy are still Important Can't tolerated † NOT Inverted pyramid style Sub-stories of the news Skills similar to fiction writers Narrates that keeps the readers absorbed Brings out the drama of people's lives Know which details to highlight Vivid descriptions -Colorful dialogue -Humor Begins with an anecdote -memorable ending A nut graph rather than a lead Feature writing tells the reader a story.It has a beginning (lead), middle and end. It uses quote liberally (It mean generously If you're too lazy to search It up) and allows the reader to see the story through detailed description and vivid writing. Topic-Background inf001nterview0Expert testimony 1) Lead: Most interesting information. Something that will grab the reader's attention and drag them into the story. 2) Nut Graph: A summary of what the story is going to be about. Why the story is important 3) Direct quote: Connects to the nut graph. Use more than one sentence. Direct quotes should show emotion of the story 4)Transition: Next important fact. Use transition words to help the story flow. They can be facts, indirect facts indirect quotes or partial quotes 5) Direct quote: Connects to the nut graph. Use more than one sentence. Direct quotes should show emotion of the story 6) Transition: Next important fact. Use transition words to help the story flow. They can be facts, indirect facts indirect quotes or partial quotes 7) Direct quote: Connects to the nut graph. Use more than one sentence. Direct quotes should show emotion of the story Types of Feature Stories: Concentrate on the business ownerLook for their competitions If there's no info, concentrate on how they started business. Should not be written like an advertisement B) The commemorative story Pegged to the anniversary of an earlier news event Written at the 1st ann iversary Interview people who was involved in the story (e. G anniversary of the death of Kennedy) C) The Explanatory story Very detailed Requires saturation research C) The first-person story Something dramatic happens to the writer Story with I or you is used in a suspenseful event D) The historical story Loosely pegged to a breaking news eventWriters research in the library Show readers how their community would changed E) The Hobbyist story Make sure you're writing about the biggest or the best unusual collection in your area Talk to other collectors F) How-to story Interview with 1 or more experts who advise the reader how to accomplish a tricky task Timeless article but could be pegged to a season G) The invention story Good feature material Inventor will not usually give interviews unless they know their idea is protected Timing is the key. Talk about an invention H) The medical story Medical breakthrough storyThe struggle to overcome illness l) The number story: Interviews w ith experts and a familiar # â€Å"10 ways to deliver baby.. † Or â€Å"10 restaurants in NYC you must go W' J) The odd- occupation story Find a person with a weird Job such like a window washer for skyscrapers Basically a profile but about a weird Job K) Review Book, restaurant You need to be an expert to know this topic L) Trend Silly ban, fashion trends Examines something that is a trend in society Begins with examples M) The service article Provides service to reader Help readers cope with problems in lifeN) The overview story Overview of a problem Statistics with expert, humanistic qualities O) The participatory story First hand knowledge You go and try it yourself and basically â€Å"participate† in it P) The Profile Story Profile any one Pick someone of interest, ask for interview, research Groups, institutions, events, things Q) The Unfamiliar visitor story: Offer unique insight of a problem, culture, or event through a eyes of a person E. G bombing in airport , interview Arab student R) Catalogs List things but not in numerical order but Just in a list S) Interview storySubject be a person of interest Written in 3rd person Includes direct or indirect Feature leads Delayed- withholds essential information for a few paragraphs Descriptive (situation lead or anecdotal lead)- paints a word portrait of a person, group, place or event Direct address- â€Å"you† involves reader Expression lead- use proverbs, mottos First person lead-using â€Å"I† Freak lead- are rare, includes definition, fragments, poetry, puns. Short words. Question lead: Last resort; should be avoided Quotation lead; direct, indirect, or partial quotation. Tied to some sort of description f the person.Relationship lead- most common feature article lead. Describe cause and effect Surprise lead- astonished, punch, or cartridge lead. Shocks the reader and will only be clear after they read the body. Summary lead- sums up in a few sentences How to write the body o f the story Transitionolinkingobridge word Words that connect- e. G. Also, and, another, besides Bridge words- are words that are the identical or synonymous. Sentences that bridge- Sentences has to be moved around so that the passage would make sense. Writing Gremlins Long paragraphs Weak verbs Wordiness Jargon- Feature article Anything that's not straight news, editorial or sport. Gives a human dimension to the news Responds to the reader's curiosity while entertaining at the same time Truth and accuracy are still Important Can't tolerated † NOT Inverted pyramid style Sub-stories of the news Skills similar to fiction writers Narrates that keeps the readers absorbed Brings out the drama of people's lives Know which details to highlight Vivid descriptions -Colorful dialogue -Humor Begins with an anecdote -memorable ending A nut graph rather than a lead Feature writing tells the reader a story.It has a beginning (lead), middle and end. It uses quote liberally (It mean generously If you're too lazy to search It up) and allows the reader to see the story through detailed description and vivid writing. Topic-Background inf001nterview0Expert testimony 1) Lead: Most interesting information. Something that will grab the reader's attention and drag them into the story. 2) Nut Graph: A summary of what the story is going to be about. Why the story is important 3) Direct quote: Connects to the nut graph. Use more than one sentence. Direct quotes should show emotion of the story 4)Transition: Next important fact. Use transition words to help the story flow. They can be facts, indirect facts indirect quotes or partial quotes 5) Direct quote: Connects to the nut graph. Use more than one sentence. Direct quotes should show emotion of the story 6) Transition: Next important fact. Use transition words to help the story flow. They can be facts, indirect facts indirect quotes or partial quotes 7) Direct quote: Connects to the nut graph. Use more than one sentence. Direct quotes should show emotion of the story Types of Feature Stories: Concentrate on the business ownerLook for their competitions If there's no info, concentrate on how they started business. Should not be written like an advertisement B) The commemorative story Pegged to the anniversary of an earlier news event Written at the 1st ann iversary Interview people who was involved in the story (e. G anniversary of the death of Kennedy) C) The Explanatory story Very detailed Requires saturation research C) The first-person story Something dramatic happens to the writer Story with I or you is used in a suspenseful event D) The historical story Loosely pegged to a breaking news eventWriters research in the library Show readers how their community would changed E) The Hobbyist story Make sure you're writing about the biggest or the best unusual collection in your area Talk to other collectors F) How-to story Interview with 1 or more experts who advise the reader how to accomplish a tricky task Timeless article but could be pegged to a season G) The invention story Good feature material Inventor will not usually give interviews unless they know their idea is protected Timing is the key. Talk about an invention H) The medical story Medical breakthrough storyThe struggle to overcome illness l) The number story: Interviews w ith experts and a familiar # â€Å"10 ways to deliver baby.. † Or â€Å"10 restaurants in NYC you must go W' J) The odd- occupation story Find a person with a weird Job such like a window washer for skyscrapers Basically a profile but about a weird Job K) Review Book, restaurant You need to be an expert to know this topic L) Trend Silly ban, fashion trends Examines something that is a trend in society Begins with examples M) The service article Provides service to reader Help readers cope with problems in lifeN) The overview story Overview of a problem Statistics with expert, humanistic qualities O) The participatory story First hand knowledge You go and try it yourself and basically â€Å"participate† in it P) The Profile Story Profile any one Pick someone of interest, ask for interview, research Groups, institutions, events, things Q) The Unfamiliar visitor story: Offer unique insight of a problem, culture, or event through a eyes of a person E. G bombing in airport , interview Arab student R) Catalogs List things but not in numerical order but Just in a list S) Interview storySubject be a person of interest Written in 3rd person Includes direct or indirect Feature leads Delayed- withholds essential information for a few paragraphs Descriptive (situation lead or anecdotal lead)- paints a word portrait of a person, group, place or event Direct address- â€Å"you† involves reader Expression lead- use proverbs, mottos First person lead-using â€Å"I† Freak lead- are rare, includes definition, fragments, poetry, puns. Short words. Question lead: Last resort; should be avoided Quotation lead; direct, indirect, or partial quotation. Tied to some sort of description f the person.Relationship lead- most common feature article lead. Describe cause and effect Surprise lead- astonished, punch, or cartridge lead. Shocks the reader and will only be clear after they read the body. Summary lead- sums up in a few sentences How to write the body o f the story Transitionolinkingobridge word Words that connect- e. G. Also, and, another, besides Bridge words- are words that are the identical or synonymous. Sentences that bridge- Sentences has to be moved around so that the passage would make sense. Writing Gremlins Long paragraphs Weak verbs Wordiness Jargon-

Hysteron Proteron - Definition and Examples of the Figure of Speech

A figure of speech in which the natural or conventional order of words, actions, or ideas is reversed. Hysteron proteron is generally regarded as a type of hyperbaton. The figure of hysteron proteron has also been called inverted order or putting the cart before the horse.  Eighteenth-century lexicographer Nathan Bailey defined the figure as a preposterous way of speaking, putting that first which should be last.  Hysteron proteron most often involves inverted syntax  and is used primarily for emphasis. However, the term has also been applied to inversions of narrative  events in nonlinear plots: that is, what happens earlier in time is presented later in the text.   Etymology From the Greek hysteros  and  proteros , latter first Examples and Observations He began to walk barefoot across the meadow, but the sharp dry grass hurt his feet. He sat down to put on his shoes and socks.(Iris Murdoch, Nuns and Soldiers, 1980)That time of year thou mayst in me beholdWhen yellow leaves, or none, or few do hang ...(William Shakespeare, Sonnet 73)Muammar Gaddafi Killed, Captured In Sirte(Headline in Huffington Post, Oct. 20, 2011)Im going to kill that magician. Ill dismember him and then Ill sue him.(Woody Allen, Oedipus Wrecks in New York Stories, 1989) Yoda-Speak One of the most common and effective forms of hyperbaton is  hysteron proteron  (roughly, last things first). Let’s take two examples from a master of the technique: Powerful you have become. The Dark Side I sense in you and Patience you must have, my young padawan. For Yoda in  Star Wars, hysteron proteron is a linguistic trademark. The key concepts in those three sentences are power, the Dark Side and patience. Their placement underlines them.   (Sam Leith, Much to Learn From Yoda, Public Speakers Still Have. Financial Times [UK], June 10, 2015) Hysteron Proteron in Don DeLillos Cosmopolis (2003) So attuned is [Eric] Packer to the future that he repeatedly literalizes the rhetorical trope known as hysteron proteron; that is, as he scans the several digital monitors mounted in his limousine, he experiences an effect before its cause. Among Packers premonitions is observing himself onscreen recoiling in shock from the Nasdaq bombing before the actual blast occurs.   (Joseph M. Conte, Writing Amid the Ruins: 9/11 and Cosmopolis. The Cambridge Companion to Don DeLillo, ed. by John N. Duvall. Cambridge University Press, 2008) Puttenham on Hysteron Proteron (16th century) Ye have another manner of disordered speech, when ye misplace your words or clauses, and set that before which should be behind. We call it in English proverb, the cart before the horse, the Greeks call it Histeron proteron, we name it the Preposterous, and if be not too much used is tolerable enough, and many times scarce perceivable, unless the sense be thereby made very absurd.   (George Puttenham, The Arte of English Poesie, 1589) Hysteron Proteron in Rhetoric and in Logic Hysteron proteron was thus a term from the discourse of rhetoric for a reversion that reversed the order of things themselves, including in both temporal and logical sequence. In this sense, it appeared across a broad range of early-modern writing, as both a blemish and an exploited license of order and style...In the field of formal logic, hysteron proteron simultaneously denoted a preposterous inversion, in this case the logical fallacy of assuming as true and using as a premise a proposition that is yet to be proved, or the proving of a proposition by reference to another one that presupposes it.(Patricia Parker, Hysteron Proteron: Or the Presposterous, in Renaissance Figures of Speech, ed. by Sylvia Adamson, et al., Cambridge University Press, 2007) Pronunciation: HIST-eh-ron PROT-eh-ron

Reasons Why Japanese Women Have Changed Their Mind

Recently, Japanese women’s ways of thinking about the marriage have been changing and they also change the course of Japanese life. The trend towards late marriage and the number of unmarried people have increased year by year. There are mainly two reasons why Japanese women have changed their mind. It is said that this situation in Japanese society is related to the social and economic factors deeply. Also, I will write about the latest trend towards divorce and a decreasing number of children because they are related to the marriage. The first point is a diversity of people’s sense of values. It was considered in the old days that getting married and becoming a housewife in their twenties were only happiness that women can obtain. Also bringing up children was absolutely necessary for women. Even if some women did not think so, they could not live without the financial support of men, so almost all women had to get married. However, times have changed and the entertai nment diversified in contrast to the old days. Therefore, only the marriage and child care were not happiness of life. Moreover, Women have increased participation in the workforce, which is the second point. After graduation from a high school or a university, most women work in recent years. Although it is a big problem that only a few women can become an administrator, it is not hard for many women to make a living by themselves now. In addition, the number of people who live with their parentsShow MoreRelatedThe Attack Of Pearl Harbor899 Words   |  4 PagesMany events have changed the history of our nation and other nations. In 1941, Japan attacked American soil in Pearl Harbor. Many lives were lost that morning. However many questions were left behind. Whose fault was it, could the attack have been prevented. In few, articles, it’s said the President Roosevelt knew about the attack. On the other hand, what could have caused the Japanese to attack Pearl Harbor? Many questions remain, but all we know these events endlessly changed America and JapanRead MoreThe Attack Of Pearl Harbor Essay913 Words   |  4 PagesMany events have changed the history of our nation and other nations. In 1941, Japan attacked American soil in Pearl Harbor. Many lives were lost that morning. However many questions were left behind. Whose fault was it, could the attack have been prevented. In few, articles, it s said Presiden t Roosevelt knew about the attack. On the other hand, what could have caused the Japanese to attack Pearl Harbor? Many questions remain, but all we know these events endlessly changed America and Japan. OnRead MorePearl Harbor : As A Cause1137 Words   |  5 PagesDonavan Anderson English III Mrs. Crockett 5 November 2014 Pearl Harbor (as a cause) â€Å"May God have mercy upon my enemies, because I won’t† said General George S. Patton, whenever the attack on Pearl Harbor happened (Allen). That was not an easy time in history. World War I was long gone and now World War II was happening, once again the whole world lost its mutual peace. Luckily, for a while, the U.S.A was not involved. Our economy was not doing very well in the late 1930’s by any means! Then onRead MoreThe Mega Marketing Of Depression1566 Words   |  7 Pagesfrom culture to culture throughout the world. As Dr. Laurence Kirmayer, a cultural psychiatrist states, â€Å"†¦every culture has a type of experience that is in some ways parallel to the Western conception of depression†¦But he had also found that cultures have unique expressions, descriptions, and understandings for these states of being† (517); this exemplifies the importance of cultural values that shape the explanations of a disease like depression. In the Unite d States, depression is viewed on a completelyRead MoreCharacter Analysis Of Mishima Yukios Onnagata1637 Words   |  7 PagesMidterm paper draft Written by Mishima Yukio, ‘Onnagata’ is a short story not so common among Japanese literature. It uncovered love relationships between three male characters: Masuyama, Mangiku and Kawasaki. Besides the story, Mishima was a controversial influencer given his ‘homosexual past’, and there were a lot of debates regarding the homosexual contents as well as their influences in Japanese literatures. Although his sexual orientation remained as a myth even until today, but he indeed triedRead MoreA Film On The Melting Ice Caps Essay1601 Words   |  7 PagesReina of Antarctica I propose a film on the melting ice caps, using the character Reina as the reason that they are melting. She will be the reason for melting the ice caps due to humans came to her home and drill for oil where she lives. I chose to have both Greek and Japanese mythology because I thought it would be a great idea to see how the two cultures will come together. Since both countries are known by many people all around the world and because they are surrounded by the sea these two countriesRead MoreThe Existence Of Witches By William Shakespeare1329 Words   |  6 PagesThe Existence of Witches Over the centuries, the image and the meaning of a witch have undergone a strange transformation. Most people affiliate the word with that of a woman that practices some form of magic; often depicted as evil conjurers who laid curses on others. However, they have been a popular myth throughout the history of humanity. It is safe to assume that people created witches in order to explain some phenomena that existed in ancient times. In modern times, the concept of a witchRead MoreWorld War II : The United States1202 Words   |  5 PagesAmerican people supported isolationism due to the general belief that America should not have been a part of World War I. Furthermore, people believed World War I caused the Great Depression, as well as the deaths of thousands of Americans. I believe this opinion changed on December 7, 1941. On this morning, the Japanese military bombed the Pearl Harbor Naval base in Hawaii. I think American citizens view changed because they were attacked on their so il and a total of 2,403 lives were lost; 2,008 soldiersRead MoreAmerican War And The Vietnam War Essay1714 Words   |  7 Pagesthe battle. In contrast, US military actions in Vietnam were not fully backed by the American public or American allies, in which caused many people from the country to lose trust and faith in America. Wars have points that define them. In WWII, it was the attack on Pearl Harbor by the Japanese, which rallied a nation to come together and fight, citizens and soldiers alike. Where as, Vietnam it was the Gulf of Tonkin with North Vietnam, which left many Americans, and soldiers both, confused by theRead MoreRealist Viewpoint of World War II Essay882 Words   |  4 Pages The realist school of thought stands for anarchy and fighting for its own selfish reasons to preserve the nations interest. Back in December 7th, 1941 after the Japanese air force attack to Pearl Harbor in Hawaii, America’s military was caught by surprise bringing out the attention of the whole nation against Japan. President Harry S. Truman, made the decision in 1945 to attack Japan with nuclear bombs first to Hiroshima and then three day later to Nagasaki. Days later, Japan surrender, and

Essay on Conduct Disorder in Adolescents - 2399 Words

Conduct Disorder in Adolescents Everyday we are hearing more and more about a child or teen that has committed some horrible act. On Tuesday April 27, 2004 a twelve-year-old Georgia boy was arrested for allegedly using â€Å"his hands to strangle a third grader who disappeared while riding her bicycle†(McLaughlin, 2004). In February, a twelve-year-old girl was beaten to unconsciousness by a group of adolescents and young adults while at a birthday party in Baltimore. The question we must ask ourselves is where are the parents? Sadly, in the case of the Baltimore girl, one of the young adults was the parent of one of the children. How do children learn that violent and socially deviant behavior is acceptable? Both of these scenarios†¦show more content†¦The belief that the family structure and parenting practices have morally declined can be traced back to the early 1940’s in America. In an interview with C. Moran, LCSW-C (personal communication, April 8, 2004), she described a time whe re families lived very close to, if not on the same street as their extended family. Aunts, uncles, cousins and grandparents would all participate in the raising of the children, â€Å"it takes a village to raise a child† (C Moran, April 8, 2004). In some cases, the grandparents would teach the parents how to parent. As time moved on into the â€Å"freeness† of the 1960’s and 1970’s, parenting became more passive. Children at a young age were allowed to make decisions that ten years ago would have been made by their parents. The belief was to allow the child to make their own mistakes and they would receive the repercussions from society. As a result, more freedom of choice would be given to the child. Now, with the children of the sixties and seventies having offspring of their own, the â€Å"millennial generation†, and extended families spread out globally, active and involved parenting is becoming a thing of the past. Recent research has found that time spent by the parent in home with the child has steadily declined. Eberstadt states that the average American teenager now spends about three and a half hours alone every day; more over,Show MoreRelatedAdolescent Delinquency And Conduct Disorder1677 Words   |  7 Pagesarguing, can be part of a developmental trajectory leading to adolescent delinquency and Conduct Disorder. (Barry Lochman, 2008, p. 2) Pediatricians see children and adolescents who have a variety of behavioral or mental health concerns one of the most challenging is aggression. Aggression among adolescent is still a growing problem. (Working with Aggressive Adolescent, July 1998, p. 3) Approximately 3% to 7% of children and adolescents manifest aggressive signs, and during the course of normalRead MoreConduct Disorder And Its Effects On Children And Adolescents1178 Words   |  5 PagesConduct disorder (CD) is a disorder that primarily effects children and adolescents, with high er prevalence rates in males than females. (DSM-V). It is an issue that possibly affects more than 10% of the population of children worldwide (DSM-V, 2013). CD is defined as repetitive and persistent pattern of behavior in which the basic rights of others or major age-appropriate societal norms or rules are violated, as manifested by the presence of at least three variants and/or displays of these behaviors:Read MoreFamily Dynamics and Adolescent Conduct Disorders Among Nigerian Secondary School Students3532 Words   |  15 PagesINTRODUCTION Interest in children who have conduct disorders has heightened in recent years because of the significant increase in the prevalence of deviant behaviour among students. Conduct disorder is a repetitive and persistent pattern of behaviour in which the basic rights of others or major age-appropriate societal norms or rules are violated (American Psychological Association, 2000). In Nigeria, students with conduct disorders engage in deviant behaviours such as aggression, peer crueltyRead MoreConduct Disorders1401 Words   |  6 PagesProgrammatic Assessment: Treatment of Conduct Disorder Jasmine Collins CCMH 551 October 30, 2014 Jane Winslow MA LMFT Programmatic Assessment: Treatment of Conduct Disorder The author currently works with adolescents in a level 14, locked down group home facility. Her experience has been working with clients with various mental illnesses and the majority of the population display danger to self and danger to others behaviors. Many of her clients display conduct disorders as a result of their severeRead MoreComorbidity Disorder In Children Essay1063 Words   |  5 PagesDeficity Hyperactivity Disorder (ADHD) in children and adolescents, due to both disorders sharing executive functions insufficiency. According to Riley, Ahmed, and Locke (2016), one of the two most common comorbidity disorders in children and adolescences with Oppositional Defiant Disorder (ODD) is ADHD, which transpires in fourteen percent to forty percent of children that has ODD, particularly in the ODD children that have more predominant symptoms of defiant and headstrongness. APA (2013) DiagnosticRead MoreThe Main Purpose Of This Study Was To Confirm What Psychiatric1361 Words   |  6 PagesThe main purpose of this study was to confirm what psychiatric risk factors are most highly linked to adolescent suicide. This study was done by David A Brent, Joshua A Perper, Grace Moritz, Chris Allman, Amy Friend, Claudia Roth, Joy Schweers, Lisa Balach, and Marianne Baugher from 1989 to 1991. There have been multiple studies similar to this; some found that substance abuse and antisocial disorder were often found to be the largest risk factor while other studies found that affective illnesses (depression)Read MoreLife Cycle Impact Paper : A Focus On Adolescence And Mental Illness950 Words   |  4 Pagesdirectly affects about 2.5 million individuals in the United States, and over half of the cases begin in childhood† (pg.283). This debilitating disorder can continue well into adolescent years and affect important developmental tasks. A human’s adolescent years are their crucial years to learn how to interact with family, friends, and education. An adol escent child who suffers from mental illness calls for thorough attention in those and many other areas of their life. The information provided shouldRead MoreAdolescence Essay885 Words   |  4 Pagesto mature into a healthy adult. A young person may face several obstacles to learning the socially-responsible behaviors that go along with healthy, well-adjusted adulthood. These obstacles can include antisocial behavior. You can consider adolescent antisocial behavior in two ways: The presence of antisocial behavior and the absence of behavior that can be deemed prosocial. Examples of antisocial behavior include aggression, destruction of property and major rule violations. Most childrenRead MoreEarly Pregnancy Among Adolescent Females With Serious Emotional Disturbances1317 Words   |  6 PagesPregnancy among Adolescent Females with Serious Emotional Disturbances: Risk Factors and Outcomes† suggest that teenage pregnancy has many disadvantages that affect the child, mother, and society as a whole. Adolescents who have children early are less likely to provide adequately for their children, more likely to drop out of school, and receive assistance from the government (Yampolsya, Brown, Greenban, 2002). Yampolsya et al., (2002) hypothesized that risk factors are greater for adolescents with seriousRead MoreBorderline Personality Disorder And Mental Disorders844 Words   |  4 PagesAs state d previously, Borderline Personality Disorder is misdiagnosed for possible several reasons. One reason co-occurrence, individuals may come into the therapist office complaining about depression, and not bring up the signs that are associated with Borderline Personality Disorder. Therapists are unaware and only treats the signs of other mental disorders. The common misdiagnosis symptoms are seen in bipolar, antisocial and substance abuse. According to SAMSHA, early detections and interventions

Instead of Always Buying New Things, People Should Mend or Exchange Their Possessions Sample Essay Example For Students

Instead of Always Buying New Things, People Should Mend or Exchange Their Possessions Sample Essay In Aldous Huxley’s celebrated book. Brave New World. the citizens in the World State were conditioned to believe that â€Å"ending is better than mending† ; that purchasing a new point alternatively of mending the flawed one brings the greatest benefit to economic system and the universe they are populating in. When one’s ownerships become faulty. should one purchase the same point to replace it or possibly repair or see interchanging it? Buying new things means buying the same good. at a trade name new status. Mending is mending a damaged point to working status. Exchanging suggests the replacing of one good with another ; and ownerships imply material goods with pecuniary value attached to it. One of the advantages of purchasing new things when the old one is faulty or worn off is that it helps drive the economic system. as mentioned by Huxley. Consumer passing a direct factor that help raise an economic system. Consumer disbursement has obviously helped many s tates overcome its fiscal sufferings during the tough economic times. For illustration. the Nipponese economic system had grown a robust one per centum in the first one-fourth of 2012. mostly fuelled by a one per centum addition consumer disbursement. In the States. where consumer disbursement histories for approximately 70 % of the economic activity. the economic system grew at a arresting 2. 5 % during the 3rd one-fourth of 2011 due to increased retail gross revenues. However. purchasing a new merchandise when it becomes faulty is socially irresponsible. Replacing the good would ensue in the disposal of the damaged good which creates more wastage to the environment. In Singapore. autos are normally scrapped after ten old ages even though they could still be roadworthy. This consequences in increased wastage and demand for landfills. The Pulau Semakau landfill costs a brawny amount of $ 610 million to build. making another 1 with our limited land and resources would decidedly be a immense challenge to the state. Therefore. alternatively of purchasing a new point when defects arise. one could see repairing or interchanging it. Repairing the point could sometimes be less. For case. repairing a auto poses as a more feasible option in Singapore ; particularly in the recent old ages where autos monetary values are sky high. Alternatively of purchasing a new auto. changeless care enables the auto to still be roadworthy after 10 old ages. salvaging one a significant amount. Many electronic merchandises besides come with a warrant that allows exchange if it proves to be defective during the warranty period. This manner. one is still able to deduce personal satisfaction from repairing or interchanging at no cost. I feel that the determination between purchasing new things or mending and exchanging is dependent on many factors. For smaller value points or points where fix cost is more than a new merchandise. possibly. the wiser pick would be purchasing a new 1. However. for costly points or merchandises that allows exchanges. interchanging it could salvage one a important amount ; and repairing ownerships that are highly rare or have a personal fond regard co uld sometimes be the lone option for an person. Mention: 1. Economy Grows Faster Than Expected in Japan – NYTimes. com. 2012. Economy Grows Faster Than Expected in Japan – NYTimes. com. Available at: hypertext transfer protocol: //www. nytimes. com/2012/05/17/business/global/japan-economy-growth. hypertext markup language. . 2. Shoppers’ disbursement helps raise economic system – Boston. com. 2012. Shoppers’ disbursement helps raise economic system – Boston. com. Available at: hypertext transfer protocol: //articles. Boston. com/2011-11-16/business/30406328_1_sales-at-gasoline-stations-auto-sales-retail-sales. . 3. Trash and burn: Singapore’s waste job | Reuters. 2012. Trash and burn: Singapore’s waste job | Reuters. Available at: hypertext transfer protocol: //www. reuters. com/article/2008/05/22/us-waste-singapore-idUSSP9046620080522. . .ubb25342af277a518f7e78227721a70f5 , .ubb25342af277a518f7e78227721a70f5 .postImageUrl , .ubb25342af277a518f7e78227721a70f5 .centered-text-area { min-height: 80px; position: relative; } .ubb25342af277a518f7e78227721a70f5 , .ubb25342af277a518f7e78227721a70f5:hover , .ubb25342af277a518f7e78227721a70f5:visited , .ubb25342af277a518f7e78227721a70f5:active { border:0!important; } .ubb25342af277a518f7e78227721a70f5 .clearfix:after { content: ""; display: table; clear: both; } .ubb25342af277a518f7e78227721a70f5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubb25342af277a518f7e78227721a70f5:active , .ubb25342af277a518f7e78227721a70f5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubb25342af277a518f7e78227721a70f5 .centered-text-area { width: 100%; position: relative ; } .ubb25342af277a518f7e78227721a70f5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubb25342af277a518f7e78227721a70f5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubb25342af277a518f7e78227721a70f5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubb25342af277a518f7e78227721a70f5:hover .ctaButton { background-color: #34495E!important; } .ubb25342af277a518f7e78227721a70f5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubb25342af277a518f7e78227721a70f5 .ubb25342af277a518f7e78227721a70f5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubb25342af277a518f7e78227721a70f5:after { content: ""; display: block; clear: both; } READ: The Explanation Of Criminality Essay4. Semakau Landfill | Zero Waste Singapore. 2012. Semakau Landfill | Zero Waste Singapore. Available at: hypertext transfer protocol: //www. zerowastesg. com/tag/semakau-landfill/ . . 5. Reducing waste. reusing and repairing: Directgov – Environment and greener life. 2012. Reducing waste. reusing and repairing: Directgov – Environment and greener life. Available at:hypertext transfer protocol: //www. direct. gov. uk/en/Environmentandgreenerliving/Wasteandrecycling/DG_064367. . 6. Repair Things – Fix Stuff – Repairs – The Daily Green. 2012. Repair Things – Fix Stuff – Repairs – The Daily Green. Available at: hypertext transfer protocol: //www. thedailygreen. com/green-homes/latest/repair-things-461109. . 7. SparkNotes: Brave New World. 2012. SparkNotes: Brave New World. Available at: hypertext transfer protocol: //www. sparknotes. com/lit/bravenew. .

Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company

Introduction Planning is one of the tools used in improving efficiency, effectiveness, and performance of organizations. Most organizations have realized and adopted this aspect. The management of organizations is no longer embracing general plans. They have realized the importance of strategic plans as they are more comprehensive than general plans.Advertising We will write a custom essay sample on Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company specifically for you for only $16.05 $11/page Learn More Strategic plans capture significant details and often bear positive results when implemented. These tools portray certain aspects that may seem insignificant, yet they have a big effect on the organizational activities. Strategic plans are prepared through strategic analysis (Abraham, 2012). Strategies are formulated basing on the strategic analyses. Strategic analyses give the management of organizations well informed and comprehensive bases of understanding organizational environment (Hitt, Ireland Hoskisson, 2012). Also, the interaction of the organization with the environment is well comprehended. Therefore, it becomes quite easy to raise the levels of efficiency and effectiveness in the organization. This is done by intelligent redeployment of organizational resources (Hitt, Ireland Hoskisson, 2012). Strategic plans are vital in improving all aspects of organizational performance. This paper presents a strategic plan of Unilever. This is a company that produces and distributes consumer products. The plan focuses on the marketing management of beauty products of the company. Background/Situational Analysis Unilever is a multinational company dealing in the manufacturing and distribution of consumer products. The company is ranked third on the list of companies dealing in consumer products based on the 2011 global business statistics. Unilever deals in a wide range of products among them hea lthcare products, as well as consumable products. The organization has been operating for more than 80 years. The Unilever Company is one of the most treasured companies in the world with its assets and intermediaries located in various parts of the world. The Unilever Company has set a leading pace in providing high quality beauty products (Jones, 2005).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The beauty products of the company are well known by quality all over the world. This has been critical in defining the organization to its customers worldwide. The company’s brand originates from the beauty products. Unilever operates through subsidiaries that help in easing its global operations. The demand for beauty products in the world continues to grow due to the rising number of people who are using beauty products. However, competition in the beauty industry is becoming stiffe r day by day as other beauty product companies are coming up. This implies competition on the side of the beauty products being produced by Unilever. In the recent times, there has been a twist in the beauty industry with more people turning to products with herbal ingredients. These products have been known as the natural beauty products. Individuals are emphasizing on the use of beauty products that have been manufactured using the natural ingredients. Many companies have come up with what is called the herbal beauty products (Peter Donnelly, 2009). Many changes are taking place in the beauty industry. This denotes competition for companies like Unilever that have been in the industry for a long time. A review on marketing improvement has been the focus of the organization. Unilever has been forced to incur great expenses on advertising so as to beat the competition. The focus on improving marketing management is important in ensuring that the company remains relevant in the mark et. There is still a certain level of trust in the company products by its network of customers (Piotraschke, 2008). Since the start of the 20th century, the company has embarked on aggressive marketing of its products. Enhanced advertising and promotion campaigns were held in the last decade than in any other period of the company’s existence. The year 2010 recorded the highest amount of money ever used by the company in advertisement. The company has also been focusing on diversity as one of the means through which to increase the number of customers while maintaining the existing ones. An example is the introduction of the anti-ageing beauty products. As it is now, competition is still imminent and is likely to persist into the future.Advertising We will write a custom essay sample on Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company specifically for you for only $16.05 $11/page Learn More Market strategizin g and implementation of both long-term and short-term plans has to be held up by the organization. It has been quite efficient for the short time and will be more helpful if it is done in a comprehensive way. The marketing department of Unilever will come up with improved strategies that will help them in understanding the external environment (Piotraschke, 2008). SWOT Analysis Strengths of Unilever Unilever is a large company with operations in five major continents – Asia, Europe, South and North Americas, as well as Africa. The company has a large revenue and capital base which comes from the diverse products of the company. Unilever deals in more than four hundred different products. This has helped to keep the capital base of the company intact even when a certain line of product is not performing well in the market. The firm has been operating on profits despite the challenges being faced in the world economy. Unilever operates in different parts of the world, and this is achieved through subsidiaries (Unilever Website, 2012). The company sells its products in more than 150 countries around the globe. Subsidiaries reduce centralized planning and the negative effects associated with such plans. Planning is thus easily decentralized hence addressing all issues existing in the specific environment and market. Having been in the market for over 80 years, Unilever has managed to establish a strong brand depicted in its products. Unilever has a wider coverage in the market already meaning that there are a sizable number of customers who have developed loyalty to their product (Unilever Website, 2012). Unilever has managed to enter and establish deeper roots in the local markets. It has knowledge of different cultures that preempt different consuming patterns in the market. All the four major brands of Unilever have gained a wider acceptance in the market. The company produces beauty products that cater for both men and women. Unilever has a well network ed marketing approach with each focusing on certain regions of the world (Unilever Website, 2012). The company has maintained a good record environmental sustainability. This starts with the ingredients which go into their beauty products. They conduct various tests to ensure that their products do not have negative impacts on the health of their customers. Also, they have a good record of adhering to environmentally conscious technology in producing the products (Piotraschke, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weakness Unilever is constrained by many factors in its effort to boost its brand and the wide presence in the market. As good as it is for the company to concentrate on a big number of products, it also works to the disadvantage of the organization. Unilever has a high number of products, and this limits it from concentrating on improving the marketing of its beauty products. Monitoring its products in the market is a big challenge since the company has so many products. The monitoring of the product consumption patterns forms the basis on which effective strategies of improving marketing are crafted (Piotraschke, 2008). The company has a very big workforce. Aligning such a big workforce to the objectives of the organization is quite challenging. It entails the alignment and moderation of the needs of the workers first. This is a costly and time consuming affair, and it brings delays in the formulation and implementation of strategies. Unilever is choosing to partner with other com panies. This has a positive outlook on the inside. However, when it is looked at extensively and from a marketing point of view, the company is likely to lose its brand, position, and value. Unilever has taken too long to bring other products into the picture. The company has been relying on its ancient and pioneer products for quite long. It banks heavily on a certain number of beauty products in the personal care brands. This is quite risky as any of these products can lose value leading to the general loss of significance by the company (Piotraschke, 2008). Opportunities In the wake of the renewed sense of embracing beauty in the world, many people are embracing the use of beauty products. Beauty and fashion is graduating into a big industry. Unilever can use this chance to foster good relations through its product and become one of the major suppliers in the market. As people continue to embrace the use of beauty products, the company shall gain a significant number of customers . If the company engages in best customer practices by way of products and service offered, more customers will be attracted to the company (Piotraschke, 2008). It was noted earlier that Unilever has a good strategy with the local markets. The company interacts well with customers hence understanding the customers’ needs regarding their products. This is also an opportunity for the company as the developing countries get integrated in the global market. The fashion industry is gaining momentum in the developing countries. The company can easily capture these markets using previous experience in dealing with local markets (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Diversity of products is an issue that is being addressed by the company. In the recent past, the company has been devising a number of new products to meet the changes in consumption. An example of such products is the Vaseline cocoa butter lotion and the anti-ageing beauty products. The changing beauty nee ds is creating an opportunity for Unilever. Unilever is crafting new products to match the needs in the market and enhance growth of the company (Piotraschke, 2008). Threats Competition in the beauty industry is stiff. Companies are coming up daily and manufacturing similar products as those that are manufactured by Unilever. This gives the company a hard time as it responds to the changing needs in the industry. Companies from different parts of the world, especially Asia, are manufacturing complementary products and attaching lower prices to these products in the market (Piotraschke, 2008). The shift in the consumption paradigm with the concept that herbal products are the best on human has affected the organization. Various herbal companies have used this to change the minds of consumers and have taken over a number of local markets (Piotraschke, 2008). A rise in prices of raw material has been witnessed in the recent times. The price of palm oil remains to be a worry for Unileve r. Palm oil is critical in the manufacturing process of beauty products. The cost of production has been rising, yet this cannot be easily passed to consumers owing to the competition observed in the industry. The increased cost poses a risk to Unilever. It can result to a shrink in profits. Increased competition is expected due to the entrance of other companies in the industry. Market focused and equally serious companies such as P G are flooding the market with their products. This is indeed a nightmare for Unilever given the many years it has enjoyed market dominance (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Areas to be emphasized in the strategic plan As said earlier, strategic plans center on major issues in streamlining the functioning of an organization. As it is with this organization, the major focus will be on improving the marketing management of the personal beauty products. From the analysis, the marketing management of Unilever is not strong enough to deal with competition and other challenges in the marketing environment. The marketing team will need to be tailored to meet the marketing demands. Most organizations are turning to best human resource practices among the employees. Effective management of employees will be a good tool of bridging the vacuum existing in the market. If any organization has to improve its performance, it has to be ready to invest substantially. Marketing improvement forms one of the major goals of this strategy. Training the marketing staff will be one of the priorities for the management. Staffs need to be informed about the demands in the market and how to introduce and maintain the products of the company. Marketers will be trained not only on the basic skills in marketing, but also the technical aspects of marketing. In this case, the technicalities of products, such as their composition and their effect in use, must be understood by the team (Effron, Gandossy Goldsmith, 2003). Market diversification will also be an area of focus in the strategic management improvement. In the analysis, it has been discovered that the company has been focusing on diversifying its products though not so much has been achieved. Many other companies are diversifying their products. Diversification is one of the important and efficient methods of improving marketing. This can be done by producing products that address the needs of different consumers. The consumers of beauty products can be categorized into three groups. These are the ageing people, men, and women beauty products. If the products are tailored and end up meeting the needs of all these groups, then Unilever will be assured of capturing bigger market compared to what its current status (Jones, 2005). Quality management is a method that is used in gaining and maintaining customers in the markets. The management of Unilever will need to focus on quality of the personal care beauty products. Quality management is a sure way of improving t he quality of goods and services in the market. It is a leading way of market differentiation. A lot goes into quality management especially if the organization will be required to enhance quality management. The importance of focusing on quality for Unilever will be to assure the customers of value for their money. Many trendy products are coming up, and reassuring the customers through quality must be embraced to capture customer loyalty. It will enhance loyalty and make the customers trust the company products. As part of quality assurance to customers, the marketing team will be trained on standards that go into the manufacturing of the products. In this case, it is expected that customers will respond to queries about the products. Therefore, the marketing team will convince them to continue using the products (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Evaluation of the areas of focus in plan It is important to measure the success of any plan. It helps one to understan d the level of achievement in each of the objectives in the plan. It also helps in understanding the gaps that arise from the implementation plan thus easy to fill the gaps so that the plan can be kept on track. The training of the marketing team by focusing on the technical aspects of products can only be tested in the field. After a marketing exercise has been run, surveys will be conducted to ascertain the depth of customer understanding about the products. As the company introduces diversified product in the market, the customers will be informed of products through marketing campaigns. The acceptance levels will be measured through the consumption trends during the early stages of product introduction into the market. The only way to determine whether the quality of a product is appealing is through the rate at which it is being consumed. Customer opinions will be sought to establish the areas of weakness in the quality of products and the general way in which the product is ad ministered by the company. Conclusion Strategic plans are meant to facilitate comprehensive changes so as to raise the perspective in which the organization and management of activities is done. For such plans, understanding of the areas which need change in the organization is very critical. This is done through comprehensive and analytical tools such as the SWOT analysis. References Abraham, S.C. (2012). Strategic planning: A practical guide for competitive success. London: Emerald Group Publ. Aslam, S., Garcà ­a, E., Szczecina, J.C. Lima de Faria, H.A. (2008). UNILEVER Portfolio Management. Web. Effron, M., Gandossy, R.P. Goldsmith, M. (2003). Human resources in the 21st century. Hoboken, N.J: J. Wiley Sons. Hitt, M.A., Ireland, R.D Hoskisson, R.E. (2012). Strategic Management Cases: Competitiveness and Globalization. Mason, OH: South-Western Pub. Jones, G. (2005). Renewing Unilever: Transformation and tradition. Oxford: Oxford University Press. Peter, J.P. Donnelly, J.H. ( 2009). Marketing management: Knowledge and skills. Boston: McGraw-Hill Irwin. Piotraschke, F. (2008). Brand Portfolio Management, Basic Principles and Recent Trends Shown in Context of Unilever, a Consumer Goods Company. München: GRIN Verlag GmbH. Unilever Website (2012). Customer Development. Retrieved from: https://www.unilever.com/careers/our-teams/customer-development.html This essay on Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company was written and submitted by user PuppetMaster to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.